2024 – 2025

Studio Beyond

Founder & Manager until… whatever. It is evident that Serge Pietsch struggles with having parted from the team, reflecting his strong commitment and attachment.

2019 – 2024

Strasserthun

Serge Pietsch served at Strasserthun as Sales Consultant, Product Manager, and ultimately Head of Showrooms & Material Expert. In this role, he drove sales and client engagement in interior and furniture design, led the company’s marketing strategy across digital and offline channels, and represented the brand in flagship showrooms in Zurich, Thun, London, and Mallorca. He successfully managed the Product division, spearheaded the promotion of innovative manufacturing technologies (Laser Competence Sublidot), and provided high-level consultation to architects, designers, planners, and private clients within the premium design segment.

2007 – 2019

Rö

Serge Pietsch worked at Röthlisberger as Cabinetmaker, Project Planner, and later as Administration & Sales Assistant. During this time, he was initially engaged in high-end furniture and interior construction, independently managing installations both in Switzerland and abroad, while pursuing further professional development (Certified Installer VSSM, Project Planning & Manufacturing Specialist VSSM). From 2011 onwards, he was responsible for project planning and preparation for the furniture collection and bespoke productions, before taking on administration and assistance for the Röthlisberger Design Collection in 2013. His responsibilities included full customer management in the premium bespoke segment based on the Rö Design Collection – both in the showroom and directly with private clients – as well as order processing, quotations and invoicing, export/transport logistics, license accounting, and statistical reporting. In addition, he actively and decisively contributed to marketing and communication projects, including trade fair planning and execution, in close collaboration with renowned national and international designers.

2000 – 2007

Caviezel

Serge Pietsch’s main responsibility at the Bern-based workshop of Graubünden cabinetmaker and artisan Claudio Caviezel was the production of exclusive and unique solid wood furniture, including both machine and bench work. In this role, he learned the construction and design principles of the classical Biedermeier style. Gradually, he also took on the planning and project preparation for the design furniture, implementing design studies through hand sketches and CAD programs. After completion, including high-quality surface finishes, he was additionally responsible for the delivery and installation of the furniture at clients’ premises.

1994 – 1999

Wohnstudio Haller

Serge Pietsch completed his carpentry apprenticeship with a focus on furniture making and interior construction at Wohnstudio Haller, graduating with excellent results. During his training, he distinguished himself through a creative and quality-oriented approach, which, according to his master, marked him early on as a highly promising talent within the company. His development was guided by the principle: “Exceptional and precise work can only be achieved in an exceptional and well-organized environment.”

After completing his apprenticeship, he continued his career as a bench carpenter and installer at Wohnstudio Haller. There, he further honed his skills in precise fabrication and gained valuable experience in executing complex installations for regional clients.

1978 – 1994

Birth, Kindergarden & School

Serge Patric Pietsch was born in 1978 as the second child of his parents. Growing up in Urtenen-Schönbühl near Bern, he discovered his passion for creativity at an early age. Already during his school years, he was drawn to the workshops of local carpenters in the village and the Bernese Emmental. There he built the foundation of his craft: precise workmanship, a sense for form, and the joy of shaping spaces and products with his own ideas.

His unconventional approach to school already revealed a mindset of carving out his own path – with humor, passion and a drive to create something new.